Entercom Chooses WideOrbit
September 12, 2012 at 4:32 AM (PT)
WIDEORBIT has signed ENTERCOM COMMUNICATIONS for WO TRAFFIC, WIDEORBIT's sales, traffic and billing solution, and WO CRM for all of its 100-plus stations that span 23 markets in the U.S.
ENTERCOM Business Analyst and leader of the WIDEORBIT implementation project LESLIE HARTMANN said, "This was more than a traffic decision for us, but a revenue management decision. With a long-term partnership with WIDEORBIT now in place and the traffic system installed in all of our markets, we are able to focus on customizing the product and tools to best suit ENTERCOM's needs and strategic vision. WO TRAFFIC provides us with a competitive inventory management product, while WO CRM enables our Account Executives to better manage their accounts and opportunities, to make them more effective. This is definitely a win-win for both ENTERCOM and WIDEORBIT."