49ers, Cumulus Ink 12-Year Extension
September 12, 2012 at 12:06 PM (PT)
The SAN FRANCISCO 49ERS will remain on three CUMULUS SAN FRANCISCO stations -- Sports KNBR-A, News KGO-A, and Rock KSAN (107.7 THE BONE) -- under a new 12-year contract extension announced TODAY by CUMULUS President and CEO LEW DICKEY and NINERS CEO HED YORK on KNBR's MURPH AND MAC Show.
"We are most pleased to announce this historic 12 year partnership with the SAN FRANCISCO 49ers. We will bring together CUMULUS’ iconic Bay Area media brands of KNBR, KGO and KSAN to bring unparalleled coverage of the 49ERS, one of the premiere brands in all of sports”, said DICKEY. “While the trend in radio has been for shorter deals with sports teams, this 12-year partnership demonstrates the commitment of KNBR and CUMULUS to the 49ERS, and further cements KNBR as The Sports Leader in NORTHERN CALIFORNIA for almost 25 years.”
"We are very excited to announce our partnership with CUMULUS has been extended well into the future," added YORK. "They have been an exceptional partner to date, having provided us a tremendous avenue to reach our fans through their various radio stations and first-rate programming. As we move closer and closer to the opening of the new SANTA CLARA stadium, the 49ERS organization is pleased to make that transition alongside a partner as influential as CUMULUS."
The 49ERS moved from KNBR to KGO as their primary AM outlet this season; the NFL club's games aired on KGO from 1987 through 2004.