Retail Ad Spending In Local Markets To Exceed $26.8 Billion Nationwide In 2013, Says BIA/Kelsey
September 13, 2012 at 4:29 AM (PT)
According to BIA/KELSEY's Media Ad View reports, retail spending on local advertising will exceed $26.8 billion nationwide in 2013, $4.2 billion of which will be spent on online media. Rounding out the top five business categories spending on local advertising across the country in 2013 are automotive, general services*, restaurants and financial/insurance.
Radio looks to receive 10.2% of that spending, the report projects.
"The migration to digital media is growing in local markets across the country, with a number of business categories leading the way," said VP/Chief Economist MARK FRATRIK. "Within the online segment, video display is seeing some of the greatest gains, with the top five business categories expected to account for an increase of $232 million in local spending nationwide in 2013 alone."