RAB: Radio Ad Revenue Up 1% In Q2, H1 2012
September 13, 2012 at 2:28 PM (PT)
The RAB reports that radio experienced a 1% growth across the Spot, Digital and Off-Air sectors in Q2 2012 and the first half of 2012. Digital was once again Radio's fastest growing sector -- up 3% for the quarter and 7% for the half.
A number of advertiser categories significantly increased their spending. Automotive solidified its position as Radio's leading revenue category, 17% ahead of second place Communications. Rounding out Radio's Top 5 categories are Restaurants, Television/Networks/Cable Providers, and Beverages.
"Advertisers continue to maximize Radio's value within their mix with creative use of the medium's various offerings - be they on-air, online or on the go", RAB Pres./CEO ERICA FARBER said. "Today's listeners are engaging and interacting with Radio across all platforms."
Political advertisers also helped the bottom line in this key presidential and senatorial election year. Within the MILLER KAPLAN X Ray markets, political accounted for $15.2 million for Q2 '12 and $22.5 million for H1 '12.
Read the entire report here.