Marketron User Symposium Offers Industry A Hands On Workshop
September 18, 2012 at 6:01 AM (PT)
MARKETRON hosted its first user symposium at the HILTON ANATOLE IN DALLAS. This event gave media organization professionals a first look at the company's new offerings for the radio industry and best practices in using the technology. Attendees ranged from top-level industry executives to traffic managers and user-level MARKETRON clients, all gathered to learn more on how MARKETRON is advancing the media industry.
"This event was a big success. We feel that it is important to do more than just exhibit on a show floor," said Pres./CEO JEFF HALEY. "Our customers were able to spend a full day exploring all the new solutions MARKETRON offers and to see live how they all can work seamlessly together to create a more efficient enterprise for broadcasters."
"Our relationship with our traffic, billing and programming providers needs to evolve beyond just being a software vendor to a strategic partnership aligned with our long term business objectives. The User Symposium complemented that strategic relationship, as MARKETRON demonstrated live and robust tools for our organization," said EAGLE COMMUNICATIONS COO KURT DAVID. "The MARKETRON User Symposium went above and beyond in bringing MARKETRON's solutions to life by creating a tangible conversation around MARKETRON solutions and their position in the industry as a whole."