Marketron Launches 'Insight' With Reporting Tools
September 19, 2012 at 6:16 AM (PT)
MARKETRON has launched Insight, a new service that provides "insight" into clients' organizations by connecting broadcasters with the data they need to make better decisions in real time. Working in conjunction with MARKETRON's Master Data Management, data across markets and platforms is organized to provide consistent and comparable information for powerful cross-market and cross-platform reporting.
"With the launch of Insight, we are pleased to announce a best-in-class reporting tool to our customers," said Pres./CEO JEFF HALEY. "MARKETRON is dedicated to advancing the industry by offering solutions that will allow broadcasters to make better business decisions through increased transparency across their organizations."