Saga Communications, Cherry Creek Radio Add vCreative PPO Continuity System Company-Wide
September 17, 2012 at 7:21 AM (PT)
SAGA COMMUNICATIONS and CHERRY CREEK RADIO have adopted vCREATIVE PPO to manage continuity and production workflow for all of their market clusters, as well a creating company-wide voice pools to expand the variety of available production voices.
SAGA EVP/Ops WARREN LADA commented, "vCREATIVE has been a welcome addition to SAGA. The software works as advertised and has made a huge difference for our production directors, voice talent, and sellers. We have had no problems converting over to vCREATIVE, and I’d recommend it to any broadcaster."
CHERRY CREEK Pres./CEO JOE SCHWARTZ added, "In spite of the fact that the owner is a huge STEELER fan, we are excited about PPO because it allows us to share voices and creative resources between all our markets to increase the quality and variety of our local direct ads."