WEEI Sets Date To Split AM/FM Simulcast, Add ESPN To AM Signal
September 18, 2012 at 12:33 PM (PT)
ENTERCOM Sports WEEI-A&F//BOSTON will split its simulcast and begin broadcasting ESPN RADIO on 850 AM, beginning FRIDAY, OCTOBER 5th. "ESPN on WEEI" will air ESPN's entire national lineup, including the entire upcoming Major League Baseball postseason schedule, the NBA, and college football and college basketball. ESPN RADIO on 850 AM will debut with MIKE GREENBERG and MIKE GOLIC, of "MIKE AND MIKE IN THE MORNING," broadcasting live from FOXBORO's GILLETTE STADIUM beginning at 6a ET on OCTOBER 5th.
WEEI's local lineup of DENNIS and CALLAHAN, MUT and MERLONI, The Big Show with GLENN ORDWAY and MICHAL HOLLEY and Planet Mikey with MIKE ADAMS will now be broadcast solely on the 93.7 FM frequency. In addition, 93.7 FM will be the exclusive home of RED SOX baseball, CELTICS basketball, PATRIOTS' MONDAY and FRIDAY, NFL football and the NFL playoffs.
"Since 1991, WEEI has been the gold standard in sports radio. This strategic alliance with ESPN allows WEEI to deliver to the most passionate sports fans in AMERICA the very best in local sports talk and play-by-play on WEEI-F and the very best in national sports talk and play-by-play with ESPN on WEEI-A," said EVP/Market Mgr. JEFF BROWN. "WEEI 850 AM is a proven sports brand. Joining forces with ESPN provides advertisers an additional touch point to connect with a highly valuable and sought after consumer."
"We're pleased to team with BOSTON's preeminent sports radio outlet and one of the nation's best radio broadcasting companies in ENTERCOM to bring the number one national network into NEW ENGLAND," said ESPN SVP/Production Business Divisions TRAUG KELLER. "This move coupled with the existing presence of ESPNBOSTON.COM provides BOSTON's passionate fans the best of ESPN’s national and local coverage and analysis."
"We are excited to be expanding our partnership with ESPN in such a meaningful way," said ENTERCOM Pres./CEO DAVID FIELD. "Combining BOSTON's leading sports station, WEEI-F, and the new ESPN on WEEI 850 AM, together with our ability to cross promote content through our existing mobile and digital platforms, gives passionate BOSTON sports fans the very best in local and national sports content."