Cumulus Media Networks Joins Marketron's Network Connect
September 20, 2012 at 6:36 AM (PT)
MARKETRON has completed the interface connecting CUMULUS MEDIA NETWORKS' network traffic system with NETWORK CONNECT, a service that fully automates the process of network orders and scheduling for media groups.
"As one of the largest media networks in the country, it's important for CUMULUS MEDIA NETWORKS to foster partnerships with the best technology and solutions providers in the space," said CUMULUS MEDIA NETWORKS Chief Technology Officer ALFRED LUTTERAT. "Each year, our affiliates reach over 121 million listeners in the 12+ demographic each week, and the CUMULUS integration with NETWORK CONNECT creates a valuable and efficient workflow for our affiliate stations and advertisers. We look to leaders like MARKETRON to propel our industry forward. NETWORK CONNECT is a prime example of just that."