SBS Tunes Into TuneIn
September 20, 2012 at 5:33 PM (PT)
SPANISH BROADCASTING SYSTEM, INC. has formed a strategic alliance with TUNEIN to offer listeners access to SBS Radio programming. TUNEIN is a free service that allows more than 40 million people to listen to music, sports, comedy and news streams from around the world.
"We have always believed in the value of great local content, and this alliance validates the demand we know exists for our original programming while at the same time creating a new revenue source for the company," SBS VP.Digital Sales ANDREW POLSKY said. "By forging relationships with premiere distribution services such as TUNEIN, SBS RADIO will significantly grow its audiences by exposing our content to new listeners."
"As we transform into a digital media company, SBS is extending its great local brands to as many digital platforms as possible to seamlessly provide our audience with the programming they want where and when they want it," SBS COO ALBERT RODRIGUEZ added. "TUNEIN leads the industry with their listener-first approach to everything they do, and we are excited to offer our broadcasts to the growing and vastly important digital audience, especially as it pertains to the mobile and automotive worlds, into which TUNEIN has made great strides."
"We are delighted to join forces with this extremely popular and well-respected broadcasting service, SBS," TUNEIN CEO JOHN DONHAM SAID. "This relationship helps us further our mission of creating the best listening experience possible, providing unfettered access to some of the top Hispanic stations in the U.S. through TUNEIN."