Los Hijos De La Radio Show Prep Gets Repped By MLC
September 21, 2012 at 1:46 PM (PT)
LOS HIJOS DE LA RADIO Show Prep service has pacted with MEDIA LATINO COMMUNICATIONS (MLC) for national representation. MLC will handle all affiliate relations, sales, spot delivery, and affidavit collections for Los Hijos de la Radio, a nationally recognized radio prep show service for Hispanic radio stations.
"The acquisition of the service contract with LOS HIJOS DE LA RADIO gives us a fourth prep service for Spanish radio station covering the major Latin radio formats, including Latino Pop/Tropical/Urbano, Regional Mexican, Spanish Hits/Oldies and now with LOS HIJOS DE LA RADIO for the stations with a variety format," MLC GM JESSE RIOS stated. "This brings our MLC networks to well over 470 affiliates and growing."
"This is a great opportunity for LOS HIJOS DE LA RADIO to increase our presence in bigger markets, thanks to the alliance with MLC," LOS HIJOS DE LA RADIO Pres./CEO ABEL QUINONES said. "Together we can reach our goals sooner and better!"