Lori Lewis On Developing Motivated Relationships
September 26, 2012 at 4:59 AM (PT)
Lately, there seems to be a race to see who can get the most "likes" on a FACEBOOK post. So much so that brands are missing the real opportunity that lies within the social space.
JACOBS MEDIA Dir./Digital And Social Strategies and MERGE author LORI LEWIS writes, "Superficial behavior contradicts the interactive nature of social and digital platforms and handicaps brands from building affinity -- what's really needed to make these different channels work.
"When we forgo 'hanging out' with the fans, responding to them and building closeness, we make it harder on ourselves to pull off cool moments with fans or even creating integrated programs for sales."
MERGE is dedicated to helping radio grow in the social and digital space. LORI's piece this week is titled, "It Can't Be A 'Post Whatever You Want Party' If You Want To Matter."