WCLV/Cleveland Converting To Noncommercial
September 27, 2012 at 4:24 AM (PT)
IDEASTREAM/CLEVELAND CLASSICAL RADIO Classical WCLV/CLEVELAND is converting from commercial to noncommercial, following a small trend that has seen Classical stations in major markets going noncommercial.
in an "open letter" from President and Co-Founder ROBERT CONRAD posted on the WCLV website, CONRAD said that the station, which is approaching its 50th anniversary, "has now reached another watershed in our progress through time. The business plan for classical music broadcasters across the country is changing from the longtime commercial model to the non-commercial format. Major classical stations, for decades commercial stations are now non-commercial: WQXR, NEW YORK, the granddaddy of classical music stations; our long time good friends at WCRB in BOSTON; KING in SEATTLE; and KDFC
in SAN FRANCISCO have all successfully transitioned to non-commercial operation. And given
the volatility in all media these days, it has become apparent that WCLV’s future also lies in the land of listener and community support.
"So on JANUARY 1, 2013, WCLV will become a non-commercial radio station. This will complete the transition of WCLV into the IDEASTREAM family and will give listeners who appreciate classical music on the radio as well as businesses, foundations and other organizations, the opportunity to support this institution which has become so much a part of the quality of life in the greater CLEVELAND area."