Stardome, Radiate Partner To Create Spanish-Language Traffic Service
September 27, 2012 at 10:46 AM (PT)
STARDOME RADIO NETWORKS and RADIATE MEDIA are working together on the launch of a Spanish-language traffic reporting service. STARDOME will produce and distribute the reports based on RADIATE traffic data.
“Traffic reporting has existed before on Spanish-language radio, but not with this level of detailed data to such an extent across the county,” said STARDOME Managing Dir./CEO ANTHONY HERNANDEZ. “The Hispanic radio market is increasingly influential -- there are more than 50.5 million cumulative listeners, a lot of whom are on the road. So we’re proud to be the first to offer them a level of traffic reporting that, frankly, is long overdue.”
“Entering hundreds of new markets and stations across the county is an exciting new opportunity, and one that we’re absolutely prepared for,” said RADIATE MEDIA VP/Broadcast Relations GARY LEE. “We work hard to make sure we’re providing the most up-to-date and timely traffic data. Partnering with STARDOME is a win for RADIATE, a win for Spanish-language radio and ultimately a win for the listener.”