JWT San Juan Wins Best Of Show At 2012 Radio Mercury Awards
October 3, 2012 at 6:32 PM (PT)
JWT SAN JUAN/MEDIANET won the Best of Show Award at the 2012 RADIO MERCURY AWARDS for its "The Most Popular Song" campaign for BANCO POPULAR. The awards were bestowed at a reception TONIGHT (10/3) at Advertising Week in NEW YORK.
“’The Most Popular Song,’ by JWT SAN JUAN was truly the most thought provoking, creative and effective submission we heard,” said BILL LUDWIG, Chairman and CEO, CAMPBELL EWALD, and Chief Judge for the awards. “This campaign helped reinvent the way clients use radio as an advertising medium, and most importantly found a unique way to directly connect with consumers.”
“This was a stellar year for radio creative, the winning brands showcase the array of radio’s advertisers,” said RADIO ADVERTISING BUREAU President and CEO ERICA FARBER. “This is a true testament to radio’s ability to engage consumers, build awareness and influence culture.”
MACY'S Chief Marketing Officer MARTINE REARDON was named Marketer of the Year, with the award presented by CLEAR CHANNEL MEDIA + ENTERTAINMENT's GREG GLENDAY.
$50,000 Grand Prize Best of Show: "The Most Popular Song," JWT SAN JUAN/MEDIANET for BANCO POPULAR DE PUERTO RICO
$5,000 Prize Agency / Production Winner: "Too Old," PUBLICIS NEW YORK for CITIBANK
$2,500 Prize Agency / Production Winner : "Cock FIght," BBDO NEW YORK for HBO's "EASTBOUND AND DOWN"
$10,000 Integrated Radio Campaign Winner: "The Most Popular Song," JWT SAN JUAN/MEDIANET for BANCO POPULAR DE PUERTO RICO
$5,000 Public Service/Awareness Winner: "Husband," LAPIZ for MUJERES LATINAS EN ACCION
$5,000 Radio Campaign Winner: "The Most Interesting Man," HAVAS WORLDWIDE NEW YORK for HEINEKEN USA's DOS EQUIS
$5,000 Radio Innovation Prize: "Open Happiness Rollercoaster Record," FITZGERALD+CO for THE COCA-COLA COMPANY
$5,000 Radio Station Produced Winner: "Shifty Eyes," TRIBUNE Talk WGN-A/CHICAGO for OAK PARK NATURAL PET AND FISH
$5,000 Spanish Language Winner: "Clear Words," LAPIZ for P&G's CLEARBLUE
$2,500 Student Produced Winner: "The Vow," THE CREATIVE CIRCUS for NATIONAL COALITION AGAINST DOMESTIC VIOLENCE