Bob Pittman Says He's Fine With 'A Little Media Chaos'
October 4, 2012 at 3:36 AM (PT)
Speaking at ADVERTISING WEEK in NEW YORK CITY, CLEAR CHANNEL CEO BOB PITTMAN said "the key to media investing is driving towards what consumers are crazy about," reports PAIDCONTENT.ORG. He also used the opportunity to plug that IHEARTRADIO has reached a "50% brand awareness."
"If consumers love something, we’ll figure out a way to scale and monetize it. If not, it’s a house of cards," said PITTMAN.
PAIDCONTENT notes PITTMAN said "he's fine with the chaos that seems to be always enveloping media, preferring to regard it as a 'byproduct of doing something a different way.' He also offered historic perspective on social media mania, noting that people have always consumed multiple media at once -- for instance, by talking on the phone or looking at a magazine while watching MTV."