Emmis Sells Emmis Interactive To Marketron
October 4, 2012 at 9:13 AM (PT)
EMMIS COMMUNICATIONS has sold its EMMIS INTERACTIVE business unit to MARKETRON. The company said the sale will allow EMMIS to "focus on the full commercialization of its FM Analog/HD Radio Smartphone application and TAGSTATION, the cloud-based engine that supplies data for the smartphone application and digital dashboards."
EMMIS will work with MARKETRON INTERACTIVE on their continued development and broadened distribution of the award-winning Digital Suite of software and services, including the BaseStation, GeoStation and Guidable brands. EMMIS will continue as a core MARKETRON customer and retain an economic interest in MARKETRON's success in expanding the products and services purchased. Terms of the sale were not disclosed.
"We developed some great products at EMMIS INTERACTIVE and we are very excited for MARKETRON and our team moving over to MarketRon to take the platform to the next level," said EMMIS Pres./CEO JEFF SMULYAN. "At EMMIS, we will focus our remaining development efforts on Tagstation, enabling a next generation radio experience for smartphone users with enabled FM chips."