Rdio To Pay Artists For 'Social Sharing'
October 4, 2012 at 2:36 PM (PT)
Pardon the analogy, but online music streaming firm RDIO seems to be throwing a bone of sorts to musicians who, up to now, have been discontented at what they believe to be meager streaming royalties. ARSTECHNICA.COM reports that RDIO has now announced a new incentive program where artists will earn $10 each time they get one of their fans to sign up through "social sharing."
"There is no art without artists," declared RDIO founder JANUS FRIIS, who previously co-founded SKYPE and KAZAA. "As part of this industry, we know a business that doesn’t reward its most important contributors is a business that has to change,. The innovation of the Internet should not be a barrier to the success of music artists; it should allow them to be even more successful."
Backing up RDIO is SNOOP LION, a.k.a. SNOOP DOGG. "Up-and-coming artists are the future. They’re the lifeblood of the industry. I love that any new artist can take advantage of this program. I’m a fan of RDIO already and it’s cool to see them supporting artists like this."