Pew Study: 24% Followed Presidential Debate On Radio
October 12, 2012 at 4:40 AM (PT)
In a study of how Americans watched the first Presidential debate last week, the PEW RESEARCH CENTER FOR THE PEOPLE AND THE PRESS found that 24% of Americans followed the event, either live or afterwards, on the radio, but 70% used television and 29% used online sources or a mobile device.
The study focused on the "second-screen" aspect of TV watching, finding that 85% of those who saw it live watched the debate "only on television," with just 3% watching only via computer or mobile device, while 11% used both TV and online/mobile at the same time (the "second-screen" effect).
The numbers for online/mobile and "second-screen" use increase with younger demos, with 22% of 18-39 Adults using both TV and online/mobile at the same time and 10% watching only on online/mobile sources.