Roger Wimmer, Joe Dominick's 'Mass Media Research: An Introduction, 10th Edition' Released
October 15, 2012 at 3:53 AM (PT)
Congrats to ALL ACCESS "Research Dr." columnist Dr. ROGER WIMMER and his co-author JOE DOMINICK on the 10th Edition release of their book 'Mass Media Research: An Introduction' which came out in 1982, and is still the #1 media research book in the world, used in colleges, universities, and other places, in more than 100 countries.
WIMMER told ALL ACCESS, "We have been working on the new edition and the book's website for the past year or so. We have seen many competing books come and go during the past 30 years. Our editor at CENGAGE (the publisher) told us that this edition will also be translated into Korean and Portuguese. That makes 14 languages in addition to English.
"I asked JEREMY (my youngest son, who is an excellent artist) to design the artwork for the cover. I asked him to use the colors from editions 1-9 and make something that looks like a black hole. He came up with several designs. JOE and I picked one and the publisher agreed with our choice. I think JEREMY is happy that his artwork will now be seen all over the world."
Check our ROGER's site for more info on the book.
Also, you can purchase the book from CENGAGE, right here.
And, make sure you visit "Research Dr." by clicking here.