WJFX Sending Listener On Tour With One Direction
October 16, 2012 at 8:59 AM (PT)
OASIS RADIO GROUP Top 40 WJFX (HOT 1079)/FORT WAYNE GM and Dir./Content PHIL BECKER and his crew continue to roll along with always interesting promotions. WJFX is sending one lucky fan on tour with SYCO/COLUMBIA artist ONE DIRECTION. WJFX has tickets to five sold-out ONE DIRECTION concerts and one 'Directioner' wins them all.
How is WJFX getting listeners qualified to tour with ONE DIRECTION? They are having listeners watch their HALLOWEEN episode of WJFX's online video series, 'THE STATION', then listen weekdays from 10a-10p for questions about what happens in the video. The first person through with the correct answer is qualified to go on tour with ONE DIRECTION. The more times you watch the video, and the more questions you answer, the better your odds of winning and going on tour with ONE DIRECTION.
BECKER commented to ALL ACCESS, "Radio tends to either set appointments to listen or we ask you to watch a video or engage socially. Why can't the two ideas work together?"