Interscope Geffen A&M Debuts New Website
October 16, 2012 at 12:19 PM (PT)
INTERSCOPE GEFFEN A&M has rolled out a new website that "reimagines the concept of a traditional record label website." Using real-time social technologies from ECHO and ARKTAN, INTERSCOPE has created "an immersive experience that is woven from the social activities of its artists." The new site provides fans with a music resource that fosters deeper engagement with their favorite artists while inspiring them to discover new ones.
"Everything a record label does is social," said VP/Digital LEE HAMMOND. "By leveraging this activity as the primary content source for our label website, we will always have the freshest, most relevant content available for our fans. When our social media manager posts content to TWITTER, FACEBOOK or YOUTUBE, that content will instantly flow into the Featured content on our home page."
"This revolutionary approach reimagines how content should be generated, presented and displayed, creating a fusion between social and traditional content," added HAMMOND. "You can't tell where one ends and the other begins. The real-time, social infrastructure from ECHO and ARKTAN provides INTERSCOPE with a very flexible framework to promote everything that a record label needs to promote, while keeping content fresh for the visitor. We believe that this approach sets a new bar for corporate websites in the music industry."