Lori Lewis On Liquid Content That Triggers Contagious Emotion
October 17, 2012 at 5:12 AM (PT)
Inside this week's MERGE is a picture JASON PRINZO, SVP/SIXTYFIFTY MARKETING & CONSULTING posted about his wife, ANGI TAYLOR, and daughter.
As JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "This picture should be used as a reminder for brands about how your fans communicate socially. People are recording their "timelines" and they aren't especially interested in what companies have to say.
"But if a brand has mastered emulating the appearance of their fans' personal posts and dialogue, it's likelier they'll interact with you. And maybe even advocate on your behalf."