CBS Radio And Major Labels Partner To 'Bring Music Fans Closer To Their Favorite Artists'
October 18, 2012 at 3:59 AM (PT)
Earlier this week, ALL ACCESS tipped you that to better identify the music and artists played on CBS RADIO stations and strengthen their relationship with the labels, CBS RADIO Pres. DAN MASON, EVP/Operations SCOTT HERMAN and its senior programming team would meet with representatives from the major music companies in NEW YORK CITY. The goal of the meetings was to discuss how both parties can work together to continue to elevate and promote music and music discovery, as well as amplify the interaction between listeners and their artists.
"This type of collaboration yields big results," MASON said TUESDAY (NET NEWS 10/16). "We have great assets to help promote established and up and coming artists, and we’re excited to learn more about the labels’ vision and long-term priorities."
The first of those meetings happened YESTERDAY (10/17), and there were a couple of recurring themes coming out of the discussions, including radio's central role in artist promotion and the vast opportunities available for CBS RADIO to do very unique programs in the future.
AZOFF MUSIC's RICHARD PALMESE noted, "The power of radio has never been greater. CBS RADIO has been instrumental in breaking so many of our artists. The airplay is everything and the power rotation is really special."
CBS RADIO SVP/Programming KEVIN WEATHERLY, who stepped out and opened the door around RITA ORA's single, "R.I.P.," was in attendance. He, VP/Top 40 MICHAEL MARTIN and Top 40 WDZH/DETROIT PD TIM RAINEY were very early champions of the song. The labels noticed a "significant airplay-to-sales correlation."
COLUMBIA RECORDS VP/Promotion JON BORRIS said, "This week alone, the overall national increase on the single was +5% (rank moving up from #161 to #148), but we saw significant gains above and beyond that in a number of markets where CBS Top 40 stations were supporting, including BOSTON (+26%), SAN FRANCISCO (+27%), DETROIT (+11%), TAMPA (+35%) and CHARLOTTE (+7%) to name a few."
CBS RADIO SVP/Communications KAREN MATEO shared with ALL ACCESS, "Look for announcements soon about new programming initiatives we'll be launching that promise to bring music fans closer to their favorite artists."