Martina McBride Promotes 'Save Lids To Save Lives'
October 22, 2012 at 8:41 AM (PT)
REPUBLIC NASHVILLE artist MARTINA MCBRIDE is teaming up with GENERAL MILLS’ “Save Lids To Save Lives” program, to promote awareness about breast cancer.
Over the past 14 years, GENERAL MILLS has been asking people to send in special pink lids from yogurt brands. This year, they are amping up their efforts by including pink lids on additional products such as PROGRESSO soups, GREEN GIANT vegetables, BETTY CROCKER products and more. For each pink lid that is received, GENERAL MILLS will donate 10 cents to SUSAN G. KOMEN FOR THE CURE. To date, the company has contributed more than $50 million to the cause.
“As a woman and a mother of three girls, this is an important cause to support. Sadly, so many of us know someone who has been touched by breast cancer. This truly is a disease that affects us all. ‘Save Lids to Save Lives’ is making it even easier to get involved. Every lid really can help make a difference!” said MARTINA.
To download an exclusive public affairs special about this cause, hosted by MARTINA MCBRIDE, contact JOHN ZARLING at firstname.lastname@example.org.