Bears, WBBM-A Ink New Multiyear Deal
October 24, 2012 at 6:37 AM (PT)
CBS RADIO News WBBM-A-WCFS (NEWSRADIO 780 & 105.9FM)/CHICAGO have inked a multi-year renewal agreement to keep CHICAGO BEARS game broadcasts on the station and add feature coverage across the full CBS cluster, including Sports WSCR-A (670 THE SCORE), Top 40/Rhythmic WBBM-F (B96), Classic Hits WJMK (104.3 K-HITS), Country WUSN (US 99.5), and Triple A WXRT. The BEARS have aired on WBBM since 2000. JEFF JONIAK and TOM THAYER continue to call the games, with ZACH ZAIDMAN as sideline reporter.
“We are happy to continue our outstanding partnership with WBBM NEWSRADIO 780 & 105.9FM and excited to create new opportunities with the other stations in the CBS RADIO CHICAGO family,” BEARS Pres./CEO TED PHILLIPS said. “We want to continue to add unique content offerings for our diverse fan base, and CBS RADIO CHICAGO provides an excellent fit to help us achieve this goal.”
“WBBM NEWSRADIO has been the ‘Voice of the BEARS’ for the last 13 seasons and we look forward with great excitement to the years ahead,” said ROD ZIMMERMAN, CBS RADIO CHICAGO SVP/Market Manager. “The CHICAGO BEARS have long had one of the largest fan bases anywhere in sports, and this partnership offers not only the fans many benefits, but our advertisers who support the broadcasts as well.”
The new deal also gives the BEARS he ability to launch a team radio station on WCFS 105.9’s HD3 channel.