Blippar Helps Expose Bieber Album
October 26, 2012 at 10:50 AM (PT)
MERCURY MUSIC is offering JUSTIN BIEBER fans a unique way to enjoy his new album, DIGITAL BUZZ reports. Using the new technology offered by BLIPPAR, fans around the world will have the opportunity to hear tracks from his new album and unlock exclusive virtual content and features through Blippar.
By pointing a smart phone at the "Believe" album cover -- or even an ad or poster for the album -- the image will appear on the phone, unlocking content including track samples, an opportunity to buy the album directly from iTUNES and others.
Users can even have their photo taken with the virtual star, which can then be shared through their social channels. Fans can return each week to blipp for new photos and fresh content.