Bob Michaels Passes On
October 26, 2012 at 11:31 AM (PT)
ALL ACCESS is very saddened to report that BOB MICHAELS, most recently CCM+E's EVP/Research (NET NEWS 9/7), and 17 year veteran of ARBITRON as PPM VP/Programming Services, passed away last night (10/25) from a reported heart attack while vacationing in KEY WEST, FL.
During MICHAELS' long career, he was also President of his own research firm MEDIASENSE, and was one of the most well-liked folks in our industry.
His family has released the following statement:
With the passing BOB MICHAEL’s (ROBERT ROERIG), programmers lost a friend.
Known at ARBITRON as the father of software tools for programmers, BOB is credited with the development of Maximizer’s Programmer’s Package -- the first software ever designed expressly for the PD. The road to BOB’s multiple high-profile career successes began with stints in YORK - SCRANTON, PA and the VIRGIN ISLANDS where he served as Research Dir., News Dir., salesperson, GM and on-air talent. While at WQXA in YORK during the early '80s, BOB converted a tiny abandoned station studio into an informal one-stop research agency where sales people, Programmers and clients would gather to better understand what ratings actually meant. With a degree from FRANKLIN and MARSHALL COLLEGE in LANCASTER, PA and an M.B.A. from YORK COLLEGE of PENNSYLVANIA, BOB was uniquely qualified to transfer data into dollars for the reps. And he provided a clear programming edge to the PDs.
BOB went to ARBITRON through PIERRE BOUVARD who, at the time, was the Regional Manager in DALLAS. According to BOUVARD, "I repped BOB when I had PENNSYLVANIA and was always amazed with how he understood our data better than most of us. When we had an opening in DALLAS, he was my first call." BOUVARD and MICHAELS often discussed the need for and value of having software designed specifically for programmers. From those conversations, Programmers Package was hatched and BOB became ARBITRON’s first ever ambassador to radio programmers. Further incarnations of this work led to the industry newsletter PD News, PD Boot Camps and PD Advantage. BOB was on the frontlines where he help usher in PPM and he worked with programmers to help them understand the merits of the new rating service.
While many understand BOB’s innovations and contributions made our industry better, there was yet another side to BOB where his passions also benefited others. Along with CINDY, his beloved wife of 22 years, BOB collected Garden Scale (LGB) Trains. And what started as a small backyard setup for personal enjoyment, turned into an annual CHRISTMAS display where the tens-of-thousands of onlookers would stop by to see their CARROLLTON, TX house in full seasonal splendor. BOB and CINDY asked each spectator to drop off a canned good for the local food bank. During CHRISTMAS, on a weekly basis, huge truckloads of food were hauled from BOB and CINDY’s to the needy. BOB would also head back to PENNSYLVANIA where he would host the Public Television station’s fund drive -- garnering hundreds of thousands of dollars for their programming. And as an avid scuba diver and owner of a dive quarry, BOB would teach anyone who would ask about the joys under the water.
Details on his funeral as soon as they are available.