LDR Raises Digital Revenue For Stations
November 1, 2012 at 4:44 AM (PT)
LISTENER DRIVEN RADIO (LDR) has issued a report announcing that its platform has generated $2 million in digital revenue for its stations so far this year -- and that fourth-quarter revenue continues to pace ahead of last year. Major brands such as PEPSI, FIAT, MCDONALDS, HARD ROCK CASINO, T-MOBILE and NOKIA have purchased multi-channel/platform LDR sponsorships -- with 100% of the revenue going to local LDR station affiliates.
"We are having conversations with decision-makers who are otherwise not tuned into buying radio as a significant part of their marketing strategy," LDR Pres./CEO DANIEL ANSTANDIG said. "Marketers like that stations using the LDR platform have engaged and interactive consumers -- and metrics to prove it. They also see the upside in the social aspect as well as the audio, direct messaging, and display capabilities that the LDR platform offers."
LDR sales support is led by industry sales consultant TRACY GILLIAM and her team at TOPLINE MATTERS, who entered into an exclusive agreement with LDR to offer custom sales kits, client performance reports, and one-on-one training to LDR affiliates in 2011.