Emma Carrasco Named NPR Chief Marketing Officer, Loren Mayor/SVP Of Strategy
November 1, 2012 at 7:43 AM (PT)
MIAMI marketing agency REPUBLICA EVP EMMA CARRASCO is joining NPR as Chief Marketing Officer on NOVEMBER 10th and PBS VP.Strategy and Ventures LOREN MAYOR is coming aboard on NOVEMBER 10th as NPR's new SVP/Strategy.
Pres./CEO GARY E. KNELL said, “EMMA has the experience and perspective to build on our strong brand and reputation and to connect NPR and our member stations to people who want a civil and impartial approach to news. Though our listening audience is larger than the circulation of the nation’s top054 newspapers combined, we still can reach far more Americans in every corner of our country with robust marketing and outreach programs that promote our award-winning radio and digital content.”
“I’ve been an avid supporter of public broadcasting for many years, and I am thrilled to bring my personal passion and professional experience together at NPR,” said CARRASCO. “NPR and its member stations have a great opportunity to become a part of the daily media diet of a generation of young and diverse listeners, and I’m especially excited to be a part of that endeavor.”