Radio Was A 'Stealth Weapon' In Presidential Campaign Writes Fred Jacobs
November 7, 2012 at 3:45 AM (PT)
JACOBS MEDIA Pres. FRED JACOBS took a look at how radio affected the political landscape in this election, and shared his thoughts on the jacoBLOG. He writes, "Back in SEPTEMBER, we wrote a post about the OBAMA campaign's use of radio. Now as it turns out, radio may end up being the key game-changer in this seemingly endless election campaign."
"If you read POLITICO," he continues, "you're obviously a political geek who checks updated polls every day, follows every press conference, and knows precisely where ROMNEY and OBAMA have been campaigning on a daily basis. Last week, POLITICO's JOSH GERSTEIN wrote a great piece about how radio has become the stealth weapon in this presidential campaign. Both the OBAMA and ROMNEY teams have increasingly turned to radio in the late innings for a variety of strategic and tactical reasons as each side anticipates a big win."
JACOBS believes GERSTEIN's article is a sales piece for every radio station in America, especially during the next campaign cycle where radio will hopefully be even more proactive in securing advertising dollars nationally, statewide, and in local markets."
Read the full post here.