Mary Beth Garber To Lead Seattle/Portland Radio Webinar
November 7, 2012 at 10:26 AM (PT)
KATZ RADIO GROUP EVP/Radio Analysis and Insights MARY BETH GARBER will lead a webinar entitled "Radio is Growing Business in SEATTLE and PORTLAND" on THURSDAY, NOVEMBER 8th at 9a PT. The webinar is presented on behalf of the PORTLAND AREA RADIO COUNCIL and the SEATTLE AREA RADIO ASSOCIATION.
Using research data provided by the USC ANNENBURG SCHOOL OF COMMUNICATION AND JOURNALISM, RADAR, THE NIELSEN COMPANY, SCARBOROUGH, USA TOUCHPOINT and other institutions, GARBER’s online presentation will address how radio continues to provide a unique and unparalleled conduit for advertisers, entertainment and human connection, even in the face of the digital age and technological advancements.
"This is a great time for radio, as digital offerings have expanded and enhanced the magic of the medium, as well as radio’s ability to more fully engage with listeners," GARBER said. "I am honored and excited to share this invaluable information with the Seattle and Portland broadcasting communities, and to provide useful tools that can help showcase radio’s incredible power."
In her current role at KATZ RADIO GROUP, GARBER is responsible for collecting and generating research and other materials to educate a variety of constituencies on the continuing power and value of radio, as well as implementing partnerships that both provide accurate research and measurement metrics across a variety of platforms and enhance the industry’s ability to communicate those results.