Arbitron's Client Conference Happens In Annapolis Dec. 5th-6th
November 9, 2012 at 3:54 AM (PT)
ARBITRON has set it's annual Client Conference for DECEMBER 5th-6th in ANNAPOLIS, MD.
The company has added "Brand Building With ABBEY KONOWITCH and COLEMAN INSIGHTS" to the schedule. KONOWITCH has been involved with establishing, building, and marketing some of the best-known brands and artists of the last 30 years. Over the course of his career he has:
* Taken MTV to new levels by adding awards shows and specialty series like "Unplugged" to the network during his tenure as VP/Programming and SVP/Music & Talent.
* Turned artists like SELENA GOMEZ, THE JONAS BROTHERS and MILEY CYRUS into household names as GM of HOLLYWOOD RECORDS.
* Marketed and nurtured the careers of artists including MADONNA, THE GRATEFUL DEAD, ALANIS MORISSETTE, BLINK-182, SUBLIME and many others during his career in the record industry.
Other events include:
A DISNEY INSTITUTE representative sharing key components in building long-term relationships and brand loyalty in a special 90-minute session.
RAB Pres. ERICA FARBER discussing the importance of PDs functioning as their stations’ Chief Marketing Officers and brand managers.
Businessman and former Presidential candidate HERMAN CAIN imparting his substantial marketing insights and his thoughts on current events.
CCM+E Pres./Digital BRIAN LAKAMP sharing insights on how radio can leverage its natural advantages to increase its foothold in the world of online audio entertainment.
JACOBS MEDIA Pres. FRED JACOBS giving his perspective on the impact of advanced multimedia entertainment systems in cars.
MINNESOTA TWINS Corporate Communications Manager CHRIS ILES sharing how the TWINS used social media to build its fan base.
DMR/INTERACTIVE Pres./CEO TRIPP ELDREDGE and ARBITRON Digital Media Manager JACQUELYN BULLERMAN providing new ideas benefitting from social media.
CONNECTED VEHICLE TRADE ASSOCIATION VP/Industry Programs VALERIE SHUMAN describing new in-car entertainment and information options.
WBLS/NEW YORK's SKIP DILLARD, WPGC/WASHINGTON's JASON KIDD and RADIO ONE's JAY STEVENS discussing the important trends and challenges facing Urban radio stations today.
MEDIA MONITORS Pres./CEO PHILIPPE GENERALI detailing the best ways to use and interpret MEDIA MONITORS MScore data.
ARBITRON Dir./Programming Services JON MILLER discussing the latest audience trends for Urban radio and insights about programming in a PPM world.
Get details here.