Sony BMG Inks Web Video Deal With Brightcove
June 23, 2006 at 9:17 AM (PT)
SONY BMG MUSIC ENTERTAINMENT has inked a deal with internet TV pioneer BRIGHTCOVE to deliver broadband video in new video players deployed across its network of artist and label websites, offering consumers on-demand access to music videos, interviews, live performances, and behind the scenes footage from its video catalog.
The broadband video initiative, currently named "Musicbox Video," will show content from across the entire SONY BMG library. The "Musicbox Video" players have been customized with specialized video content for individual label and artist sites. The players will feature playlists with top videos and genres, "share with a friend" functionality, and RSS syndication feeds. The players, which are web-based and require no download, will be continuously updated.
SONY BMG's main musicbox player is available today at www.sonybmg.com/musicbox/video. This page also features links more than 40 individualized players, including those for the company's labels and artist sites.