WLYF Extends Contract Of Longtime Programmer Rob Sidney
November 13, 2012 at 9:41 AM (PT)
LINCOLN FINANCIAL MEDIA AC WLYF (101.5 LITE FM)/MIAMI Dir./Programming & Operations ROB SIDNEY has agreed to a contract extension with the company. The deal will make SIDNEY LFM's longest tenured programmer with more than 25 years of service to SOUTH FLORIDA's radio market.
SIDNEY joined WLYF as MD/morning host in 1990, assuming his current duties in 1993. His career has also included programming and management positions at radio stations in BALTIMORE, CHICAGO, WASHINGTON and NEW YORK CITY.
"Like all the great Program Directors I've worked with, ROB shares their love and passion for our medium and never forgets that every day he creates show business," said SVP/GM JEFF DINETZ. "I am thrilled that he will be leading this great station and staff for years to come."
"It's humbling to spend a quarter-century helping to guide one amazing radio station," said SIDNEY. "Being surrounded by some of the most creative and versatile broadcasters in South Florida plus Lincoln Financial Media's passionate leadership is really what's made LITE FM's success possible."