Scarborough To Use Nielsen, Arbitron Data In New Puerto Rico Offering
November 14, 2012 at 5:21 AM (PT)
SCARBOROUGH will enter the PUERTO RICO DMA with a new insights service. Currently in the field utilizing a representative sample, the new service named SCARBOROUGH PUERTO RICO, "will include expansive attitudinal data as well as a comprehensive array of consumer behavior-based measures." The PUERTO RICO data will include media consumption patterns, consumer attitudes and information on vital advertising categories such as automotive, retail, technology, shopping, finance, banking, telecommunications, fast food and consumer packaged goods.
SCARBOROUGH PUERTO RICO will incorporate data from THE NIELSEN COMPANY and ARBITRON in the new service.
"It has been our pleasure to get to know and experience the vitality of the PUERTO RICO market. SCARBOROUGH has provided a level of excellence to consumer insight data in the continental U.S. for over 35 years by working with our clients to develop solutions," commented SCARBOROUGH EVP/Commercial Development BRIAN CONDON. "I speak for all my SCARBOROUGH colleagues when I say we look forward to further developing our relationships with the media, agency and marketer communities in PUERTO RICO. With our data, as well as our full in-market sales and client support, SCARBOROUGH seeks to create premium insight services to support their business goals and help them thrive."