WPOW Names Pio Ferro PD
November 15, 2012 at 3:09 PM (PT)
BEASLEY BROADCAST Rhythmic Top 40 WPOW/MIAMI has named PIO FERRO PD, effective MONDAY, NOVEMBER 19th. Previously, FERRO was CBS Radio VP/Hispanic Programming in DALLAS, a position he has held since 2009
FERRO started his radio career at WXDJ/MIAMI and eventually became PD at SBS Spanish Contemporary KLVE/LOS ANGELES, where he first crossed paths with consultant BILL TANNER who currently has been Interim PD of WPOW.
"BILL and I met in 1992 when I was with WXDJ, but we started working together at KLVE in L.A. and we were a strong and successful team," FERRO said. "I’m honored to be re-connecting with him back in SOUTH FLORIDA. I was raised on POWER 96, it has been my goal to lead this station’s programming ever since I became a PD in 1993."
"Not only is PIO one of the best PDs I’ve ever known, he’s also one of the best people," TANNER said. VP/Market Manager JOE BELL added, "PIO FERRO is a MIAMI guy whose entire career has been preparing him for a return to his hometown to lead Power 96 to new heights."
FERRO concluded, "For the past few weeks, I've been waking up in the middle of the night excited about this opportunity and I'm beyond thrilled that the time has finally arrived to bring my wife, YANET, and our four children back home to MIAMI and POWER 96."