Superstorm Sandy Delays Arbitron Data In 3 Markets
November 16, 2012 at 1:22 PM (PT)
Hurricane SANDY and its related storms continue to impact ARBITRON ratings, as data for DECEMBER Week 1 (11/8-14) is being delayed for NEW YORK, NASSAU-SUFFOLK and MIDDLESEX-SOMERSET-UNION. The delay is needed so that ARBITRON can further analyze the impact from the storms.
No decisions have yet been made regarding PPM Weeklies or Monthly data.
The storm delays will also affect the publication of ARBITRON Audience Reaction charts and Mscores for stations monitored in these markets.
In other data news, ARBITRON data for NOVEMBER Week 3 (10/25-31) is now available in Audience Reaction, while Mscores will be available on MONDAY, NOVEMBER 19th. NOVEMBER Week 4 (11/1-7) data is still being analyzed by ARBITRON.