ESPN Radio Atlanta Affiliation Moves To 790 The Zone
November 19, 2012 at 9:50 AM (PT)
As expected, ESPN AUDIO has placed the ESPN RADIO affiliation in ATLANTA on LINCOLN FINANCIAL MEDIA Sports WQXI-A (790 THE ZONE), effective DECEMBER 1st. The programming was previously heard in the market on CUMULUS Sports WCNN-A (680 THE FAN) and Sports WFOM-A, which have dropped ESPN in favor of CBS SPORTS RADIO.
THE ZONE will carry COLIN COWHERD's show 10a-noon (ET) weekdays, plus some weekend programming and play-by-play coverage.
“We are pleased with the opportunity to upgrade our presence in ATLANTA and to be partnering with LINCOLN FINANCIAL in these efforts,” said PATRICK POLKING, Senior Director, ESPN AUDIO Distribution & Business Development. “COLIN has historically done well in this market and we believe that 790-AM THE ZONE will only enhance his listener base and help us both grow our respective businesses.”
"790 THE ZONE is proud to become the new home for ESPN AUDIO and COLIN COWHERD in ATLANTA," said ZONE PD and ATLANTA FALCONS RADIO NETWORK Exec. Producer BOB RICHARDS. "Combining ESPN and COLIN with being the flagship station of the ATLANTA FALCONS RADIO NETWORK, the GEORGIA TECH YELLOW JACKETS, the CHICK-FIL-A BOWL and our top-rated local drivetime shows creates an unbeatable combination of local and national talent and content."