Cumulus Media Names JT Batson As Chief Revenue Officer
November 26, 2012 at 6:20 AM (PT)
CUMULUS MEDIA has appointed JT BATSON as the company's first Chief Revenue Officer. BATSON will oversee sales strategy and sales operations for CUMULUS' broadcast, digital, commerce, event and publishing activities -- including owned-and-operated radio stations, the 4,500-station CUMULUS MEDIA NETWORK and local commerce platform SWEETJACK.
BATSON is based in NEW YORK -- where CUMULUS national, network and digital ad sales are based.
"Our acquisition of CITADEL combined with our new strategic partnerships in content and commerce have transformed CUMULUS into a nationwide advertising platform. We are pleased to have JT join our team to help our advertising partners take full advantage of the tremendous scale and scope of our growing multimedia platform," said CEO LEW DICKEY.
"I see great potential in the opportunity to leverage great radio, print, web and video content that CUMULUS offers -- particularly at the local level, and I'm excited to help the 1,600 sales professionals at CUMULUS become even more successful," BATSON said.
Prior to joining CUMULUS, BATSON was Chief Strategy Officer at MEDIAOCEAN, which he helped create through the merger of DONOVAN DATA SYSTEMS and MEDIABANK.