Arbitron OKs PPM Data For Week 1 Of December
November 26, 2012 at 11:54 AM (PT)
Apparently, the affects of SuperStorm SANDY have dissipated when it comes to ARBITRON data gathering. The company has reviewed In-Tab and other performance metrics for Week 1 of the DECEMBER PPM report period (NOVEMBER 8th-14th) and has determined that these metrics support the release of Week 1 Weeklies data.
ARBITRON will therefore be releasing PPM Weeklies data for DECEMBER Week 1 for all markets as scheduled. Week 1 will also be included in all PPM DECEMBER 2012 monthly reports.