iHeartRadio Introduces New Digital Christmas Station
November 27, 2012 at 12:18 PM (PT)
SPECIAL OLYMPICS, CLEAR CHANNEL COMMUNITIES and iHEARTRADIO have launched a multi-platform campaign commemorating 25 years of the "A Very Special Christmas" album series, the single most successful benefit recording series in musical history, which has generated more than $109 million in royalties to support SPECIAL OLYMPICS.
iHEARTRADIO is also launching an eXCLUSIVE DIGITAL RADIO STATION THAT FEATURES THE ENTIRE COLLECTION OF "A VERY SPECIAL CHRISTMAS," WITH SONGS BY U2, MADONNA, STING, BON JOVI, REBA MCENTIRE, ALAN JACKSON, WYCLEF JEAN, SHERYL CROW, MARY J. BLIGE, NO DOUBT, ERIC CLAPTON, TOM PETTY AND THE HEARTBREAKERS, VANESSA WILLIAMS, BRYAN ADAMS and more, all of whom have contributed to previous albums.
"iHEARTRADIO is giving our listeners a special holiday gift by offering them the opportunity to listen to all of their favorite multi-genre "A Very Special Christmas" songs on one free, easy to use platform," said CLEAR CHANNEL Dir./Community Engagement JESSICA KING. "Our on-air holiday campaign will encourage listeners to visit iHEARTRADIO, where they can find and enjoy the holiday songs they love, and be inspired to purchase this year's 25th anniversary albums in support of SPECIAL OLYMPICS."