Lori Lewis On Leaving Them Wanting More Socially, Not Less
November 28, 2012 at 4:00 AM (PT)
There's a big difference between doing social and being social.
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS writes, "We're just at the tip of this open and connected world and brands have to take their social approach more seriously moving into the New Year.
"It should no longer be about 'mastering social media' because it's not about the platforms it's about YOU and how you approach being social.
"When you focus more on impact and less on 'likes,' you will be on the road toward becoming a true social brand. You will have learned the art of leaving them wanting more."
MERGE is dedicated to assisting radio grow in the social and digital space. Check out her latest full column here.