Triton Digital Teams Up With Microsoft's Xbox Music Service
November 29, 2012 at 6:25 AM (PT)
TRITON DIGITAL will provide multiple services for MICROSOFT's new free streaming XBOX MUSIC service. XBOX MUSIC is an all-in-one music service that allows users to discover, buy, and free stream music on popular devices. The service is available on XBOX 360 consoles, WINDOWS 8 and WINDOWS RT tablets and PC's, as well as WINDOWS Phone 8 devices.
TRITON DIGITAL will serve audio ads within the free streaming service of XBOX MUSIC on WINDOWS 8 and WINDOWS RT devices. It will also provide its MRC-accredited Webcast Metrics measurement solution and Advertising Platform including campaign management and ad insertion technology, specifically designed to help streaming music services monetize their offerings by delivering highly contextual and appropriate ads to their audience.
"Digital audio is bursting at the seams and some very big names are joining the competition. We're very proud to serve the audio advertising needs of MICROSOFT's new XBOX MUSIC streaming service and have them further validate TRITON's platform to measure, manage and monetize," said TRITON DIGITAL COO MIKE AGOVINO.