LDR 'Takeover ' Of Virgin Radio Italy
November 29, 2012 at 12:06 PM (PT)
VIRGIN RADIO ITALY has launched a new show using the LISTENER DRIVEN RADIO Takeover platform. GRUPPO FINELCO, S.P.A. manages VIRGIN RADIO ITALY, and the network has been actively using the LDR.1 platform to power an interactive benchmark called RADIO COMANDO online and on air.
RADIO COMANDO TOTAL CONTROL, powered by LDR.TAKEOVER, airs weeknights at 9p. Since RADIO COMANDO launched with LDR.1, the website has received over 50 million votes, and still counting.
"After nearly two successful years using LDR.1 for RADIO COMANDO we have decided to take the next step in crowdcasting technology with LDR.TAKEOVER on VIRGIN RADIO ITALY," GRUPPO FINELCO GM FRANÇOIS LE GENISSEL said. "RADIO COMANDO TOTAL CONTROL is now on the air every weeknight, and with the help of our programming team, our audience can interact with VIRGIN RADIO ITALY in ways that foster brand loyalty and provide meaningful engagement."
"We’ve had a great partnership with VIRGIN RADIO ITALY for a long time, and it’s exciting to see the platform grow on such a massive scale with incredible support throughout the entire country," LDR CEO DANIEL ANSTANDIG said. "With this highly talented team working hard behind the scenes for RADIO COMANDO TOTAL CONTROL, we are confident that their forward thinking innovation will continue to grow their successful brand. We are proud that our LDR.Takeover platform can play a part in that success."