Lori Lewis: Looking Beyond Facebook And Embracing Fragmentation
December 5, 2012 at 4:39 AM (PT)
JACOBS MEDIA Digital & Social Strategist and MERGE author LORI LEWIS wraps up the year with a couple of trends to keep your eye on in the social space in 2013.
LEWIS writes, "The key to a great 2013 will be to let go of the common mindset that the only fans that matter are the ones we touch in bulk and to respect (and acknowledge) the small chunks of fans on their preferred platforms.
"That's because the core philosophical tenets of brand building and fan development have changed. Today is more about carrying the belief that every person counts, and for brands to find new ways of fitting in their fans' social and digital world and emulating their dialogue."
MERGE is dedicated to assisting radio's success in the social and digital space. Check out "Looking Beyond Facebook And Embracing Fragmentation."