Pandora Launches In Australia, New Zealand
December 10, 2012 at 1:49 PM (PT)
PANDORA has launched its customizable streaming audio service in AUSTRALIA and NEW ZEALAND.
Founder and Chief Strategy Officer TIM WESTERGREN said, “After years of preparation and anticipation we are absolutely thrilled to fully launch PANDORA internationally in AUSTRALIA and NEW ZEALAND. Personalized radio is a wonderful medium for listeners to enjoy music they know and discover music they’ll love. Now we begin the incredibly exciting process of connecting the 100,000-plus working musicians in the PANDORA catalog with millions of new listeners. What an amazing opportunity.”
WESTERGREN added, “With the huge number of mobile device users in AUSTRALIA and NEW ZEALAND, we anticipate fast adoption of our free mobile apps that allow people to listen to their personalized stations on the go, wherever they are.”
Former FAIRFAX MEDIA Digital division chief JANE HUXLEY has been named Managing Direcor for PANDORA's AUSTRALIA and NEW ZEALAND region. “I feel as though I’ve stumbled upon music’s greatest secret and I can’t wait for Australians and New Zealanders to enjoy music in the PANDORA way," she said. "The service has certainly changed the way people have consumed and enjoyed music in AMERICA for the last 12 years, and I’m looking forward to seeing its adoption in AUSTRALIA and NEW ZEALAND. This version of PANDORA has been built specifically for Australians and New Zealanders and we are going to be all about bringing the best music experience of local and international artists as well as supporting local musicians. It’s an honor for me to be able to introduce Australians and New Zealanders to PANDORA. My focus for the coming year will be to grow the audience for this great new medium as fast as I can.”