'La Bronca' Joins Media Latino Communications' La Numero Uno Network
December 11, 2012 at 2:17 PM (PT)
SILVIA DEL VALLE, the host known as "LA BRONCA," is joining MEDIA LATINO COMMUNICATIONS' Regional Mexican LA NUMERO UNO radio network for 5-10p (PT), starting WEDNESDAY (12/12). DEL VALLE previously hosted a show for SPANISH BROADCASTING SYSTEM that aired on Regional Mexican KLAX (97.9 FM LA RAZA)/LOS ANGELES, KRZZ (93.3 FM LA RAZA)/SAN FRANCISCO. and WRAZ (106.3 FM LA RAZA)/MIAMI.
DEL VALLE said, “I am proud to join the LA NUMERO UNO family! I am really excited to be in touch with my people through them and the magical world of radio. I am just like my listeners, I think like them, understand them… that’s why I am so excited to work at a place where I will be able to communicate with them directly," adding, "MEDIA LATINO COMMUNICATIONS is simply the best, and their reputation for honesty and integrity is one of the reasons that I decided to join the Company. They are the Real Deal.”
MLC GM JESSE RIOS said, “We are very proud to have negotiated a deal to get LA BRONCA on board with our flagship network, LA NUMERO UNO. LA BRONCA is a delightful individual who brings a great deal of talent, dedication and hard work to the table. We have recognized her innate ability to engage listeners, and this is the cornerstone of our philosophy in creating great radio. Without engagement, you’re just another number on the dial, but when you have the ability to acquire top talent like LA BRONCA, that tells the world that you are in business to put out a great product. We are delighted to have LA BRONCA entertain LA NUMERO UNO listeners, and we look forward to a bright and prosperous future.”