Fred Jacobs Mulls Nielsen/Arbitron Deal Impact
December 21, 2012 at 8:04 AM (PT)
With NIELSEN's acquisition of ARBITRON still fresh in the minds of the radio industry (NET NEWS, 12/18), FRED JACOBS of JACOBS MEDIA discusses the possible ramifications of the deal in his blog TODAY.
"We’re at that point -- more and more consumers are turning to multiple screens, digital media, and a bevy of options," he wrote. " And it will all intensify after the holidays as they purchase new smartphones, tablets, and connected cars. How traditional media brands make the transition is at the heart of the issue, and how NIELSEN and ARBITRON measure these emerging behaviors and habits will determine whether they can be properly monetized."
Read the entire blog here.