O'Brien Named NSM At Oasis Radio
January 7, 2013 at 6:29 AM (PT)
OASIS RADIO GROUP/FT. WAYNE has a new National Sales Manager to represent its three radio stations of Top 40/Rhythmic WHPP (CLICKHOP.COM), Top 40/Mainstream WJFX (HOT 107.9) and Country WBTU(US 93.3). PADDY O’BRIEN has been named National Sales Manager, bringing nearly two decades of national sales and management experience to the radio operation.
In a press release, OASIS RADIO GROUP/FT. WAYNE GM PHIL BECKER commented, "We truly believe in the critical role of national advertising on our three great radio stations. Due to their enormous appeal with the young consumer target of 18-34 year-olds, we wanted a dedicated focus on the needs of our national client base. PADDY not only brings the depth and caliber of experience this role demands, but she will help our advertisers have a more integrated partnership with our three radio stations."
O'BRIEN added, "National plays such a critical role in radio today and its resurgence will be evident in the years ahead as our economy continues to improve. We have so many unique advertising platforms available at OASIS RADIO GROUP many national clients will appreciate, I am just thrilled with the opportunity to present and showcase these great radio stations so they can make a difference for this valued marketplace."
O'BRIEN has enjoyed an illustrious career having worked at every major national rep firm over the past 15 years. In addition to working for firms such as INTEREP, MCGAVERN GUILD, KATZ RADIO GROUP. EASTMAN, and CLEAR CHANNEL in major markets across the country, she earned numerous accolades including Midwest Manager of the Year in CHICAGO; and Manager of the Year in LOS ANGELES where her team was named National Office of the Year. In addition to her experience in the national arena, O’BRIEN worked in local radio for major market radio stations KRTH (K-EARTH 101) and KPWR (POWER 106) in Los Angeles.
O'BRIEN can be reached at Paddy.Obrien@Oasisradiogroup.com.